Ruban Bleu

St. Nazaire, France

Facade application
Bag Stationery
Semaphore inspired typeface
Environmental graphics
Close up of the above image Graphic applied onto glass
T-shirt Directory
Toilet signage 

Texture for architectural finishes based on morse code

Ruban Bleu is a large retail development located in Brittany, St. Nazaire - a naval port and ship yard.

The heritage of ship building, marine languages such as the Morse code and Semaphore and the name “Ruban Bleu” - the boat race across the Atlantic - inspired design of identity, environmental graphics, communication literature, wayfinding system, sculptural pieces, textures, materials and finishes.

Designed for

Virgile and Stone Associates