Burberry Flagship

Milan, Italy

The Art of the Trench Wall
Timeline pictogramms illustrate history of the trench
Trench wall, close up
Rainroom ceiling - projected film
Frames from the film
As part of a major repositioning of Burberry’s retail environments graphic work included film, video and environmental graphics.

Specially commissioned films with sound-scapes create the atmosphere of rain, from light showers to heavy downpours and even storm scenes.

“The art of the trench” wall illustrates fascinating history of Burberry brand: established in 1856 by Thomas Burberry, a 21 year old draper’s apprentice, the Burberry brand has an impressive history of innovation.

Design of “The art of the trench” wall and the ceiling was later introduced in Burberry flagship in Rome.

Designed for

Virgile and Stone Associates


Also see:

Burberry Fragrances