A corporate identity programme for this prestigious German department store group.
The brief was to create a distinctive corporate image for a long-established and highly respected retailer. The project embraced all aspects of the identity from signage through to guidelines for media communication, point of sale material and logotype for a number of sub-brands and private labels.
The concept was prototyped in the refurbished store in Sindelfingen and subsequently introduced throughout the entire chain, including the Stuttgart flagship.
Virgile and Stone Associates