Breuninger

Germany

Symbol and logo
 
Typeface design

 

 
Colour palette 

 
Guideline manual 
 
Posters Facade application
 
Wayfinding pictograms
Corporate book
Gift books
 
Bag
In-house sub-brand
 
Posters
 
Colour palette 
 
Environmental graphics
  
In-house sub-brand
 
Colour palette
 
Catalogues
Tags
 
Bag
 
Environmental graphics
Overview
A corporate identity programme for this prestigious German department store group.

The brief was to create a distinctive corporate image for a long-established and highly respected retailer. The project embraced all aspects of the identity from signage through to guidelines for media communication, point of sale material and logotype for a number of sub-brands and private labels.

The concept was prototyped in the refurbished store in Sindelfingen and subsequently introduced throughout the entire chain, including the Stuttgart flagship.
                                                                                  

Designed for

Virgile and Stone Associates