Beaugrenelle is a new development in XVe Arrondissement of Paris, on the Seine. Design was comissioned by the French developer Apsys Group.
The scope of work included naming, brand identity and LED facade graphics, incorporating the latest innovations in digital architecture.
Development consists of two buildings, connected by the bridge - shopping mall with high street shops and luxury department store also housing an art-house cinema. Development benefits from a great visibility and long distance views from across the river.
Visual distinction between two facades is achieved by low resolution pixellated digital imagery for the shopping mall and high resolution imagery for luxury department store.
Virgile and Stone Associates